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Our strategy is built around four strategic pillars: Customer Growth, Business Effectiveness, People First and ESG Leadership. The following paragraphs describe these pillars and the initiatives which support them.

Customer Growthplus

Be the trade customer’s preferred choice, in all markets and segments in which we decide to compete

  • Branch network
  • Extended living
  • Fabricators
  • Digital growth.

Business Effectivenessplus

Be a lean and efficient business that enables agility and enhances our profitability

  • Operational efficiencies
  • IT systems and digitalisation.

People Firstplus

Be a great place to work, and a great brand to invest in

  • Health and safety
  • Engagement
  • Employee value proposition
  • Growing talent.

ESG Leadershipplus

Earn a reputation for being a truly responsible company

  • Environmental
  • Path to Net Zero
  • Circular economy
  • Waste minimisation.

Our ambition

Our purpose and core values underpin our strategy, which is focused on the delivery of:

  • Significant organic growth through the transformation of the branch network and other commercial initiatives
  • Delivery of the full potential from the Alunet acquisition
  • Operational improvements and footprint consolidation
  • Simplification and digitalisation of business processes
  • The creation of a strong, cohesive culture, where people are our priority.
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